SOUL

Concept:

“Soul” is a crystal company. The definition of “soul” is “the spiritual or immaterial part of human life”. This crystal company sells different crystals that come together to care for and protect all aspects of one’s life. In this way, the effects of these crystals go deeper than caring for one’s physical body - they help care for the soul itself. Crystals emit positive, uplifting, energizing, and calming vibrations that help you achieve a more peaceful mind and a revitalized physical state of being. 

The “Your Secret Angels” concept was used to guide the packaging design for a box of rock crystals. This concept focused on the healing and protection purposes of crystals. Many people believe in the power of crystals to heal and protect both the body and mind in ways that traditional medicine cannot. In this way, crystals almost serve as “guardian angels” that constantly watch over you and fight off any unseen forces that seek to harm you. This was the inspiration behind the “angel” part of the concept. Different crystals or “angels” have different protection and healing purposes, and each has a unique packaging design that matches the crystals' colors. The first crystal was meant to bring out love and has a pink packaging design. The second crystal was meant to protect against disease and has a blue packaging design. The third crystal was meant to alleviate stress and anxiety, with a yellow packaging design. The fourth crystal was meant to engage one’s passions in life and has a red packaging design. The fifth crystal was focused on the bonds that hold friendship and family together and has a warm orange design. Each of these “Secret Angels” has its unique purpose but works together to care for almost all aspects of one’s life.